Détroit Is The New Black. Accelerator Powered by PMBC

Get your brand on Woodward.

Détroit is the New Black. has partnered with Pure Michigan Business Connect to launch a year-long brand accelerator program. Each quarter new brands will be selected to participate in the program. This program is ideal for growing brands that could benefit from testing in a brick and mortar space in the downtown Detroit retail market.

In the end, each brand will walk away with mentorship for sales training, merchandising and product marketing, actual revenue from their product, and facilitated connections to experts in the industry.

For an opportunity to participate, please fill out the Brand Application.