Wellness & Beauty Consumer Product Summit

Herman Moore

Co-Founder and Business Development

Stack Brands

Herman Moore is Co-Founder and Chief Business Development Officer of Stack Brands. He co-founded Stack Brands in 2022, making it the official marketing arm of Team 84, LLC, a certified Minority Business holding company he founded in 2014.

A serial entrepreneur, Moore has put together a family of companies operating as a full suite of services, which include manufacturing, e-commerce, marketing and branding, and business intelligence platforms.

• 9:50 - 10:25 AM, Oct 24, 2023

  Pitch Competition

Pete Martin

Michigan Founders Fund

Pete Martin is a tech veteran, having spent over a decade in the industry, most recently as co-founder of ALTR, a B2B SaaS tech company. After moving back home to Michigan, Pete was inspired by the burgeoning yet underrated startup activity in the state and is committed to boosting startup awareness.
Pete's expertise extends to scaling engineering teams, developing precise positioning and messaging, devising effective pricing strategies, and transitioning companies from sales-led to product-led growth. He places a high value on cultivating a positive culture and has a keen understanding of go-to-market strategies.

Pete is driven to help startups navigate their challenges, achieve rapid value creation, and contribute to the vibrant Michigan tech scene.

• 9:50 - 10:25 AM, Oct 24, 2023

  Pitch Competition

Mark Young

Jekyll & Hyde Labs

Mark Young is the CEO and Visionary of Jekyll + Hyde Labs, a full-service boutique advertising agency located near Detroit, Michigan.

Mark started the agency in 1996 with a focus on direct response (DR) advertising and expanded the agency focus to challenger brand consumer-packaged goods in 2000. Since then, he has been applying performance principles and persuasion methods he shares in his book Hypno-ti$ing: The Secrets & Science of Ads That Sell More to help clients survive and thrive online and at retail.

Jekyll + Hyde Labs has been the driving force behind 100+ successful products. The agency has won dozens of national awards and represents consumer products at every major retailer in the U.S.

• 9:50 - 10:25 AM, Oct 24, 2023

  Pitch Competition