Wellness & Beauty Consumer Product Summit Forms

Wellness and Beauty Consumer Product Makers Application

The event will feature a wellness and beauty consumer product makers' expo, vetted by application. We will allow 10-15 suppliers to set up expo booths. The planning team will invite potential buyers, investors, and resource partners.

PMBC will set up a virtual expo option on the Connect Space platform. This will be used to attract potential buyers and investors unable to attend.


Participating businesses must meet the following criteria:

Must be located in the state of Michigan and active
Must have a registered legal business entity with EIN and business insurance

Must have proper packaging, according to the FDA Fair Packaging and Labeling Act

Must be a tech-enabled or advanced/innovative Consumer Product Goods (CPG)

Must be located in the state of Michigan and active

Wellness/Beauty can range from food, skin, and software-based companies


Eligible businesses will complete the application before Jun 30, 2023. Applications will then be reviewed and scored. Ten businesses that meet the eligibility requirements will be invited to exhibit and showcase their products on Oct 25 during the Summit. 3-5 Businesses submitting the top applications will be invited to participate in the live pitch competition during the Summit. Please notify us in your application if you wish to be considered to pitch. The grand prize will be XXXX.


Each business will be asked to highlight the following items in their pitch and have a few minutes to answer questions:

  • The pitch must be about your existing business.
  • What sets you apart from competitors?
  • Why are your products innovative?
  • How would XXXX help your business?

The MI-Small Business Development Center will host a "Pitch Prep" workshop for businesses invited to participate in the virtual pitch. Judges will score the pitch, which will be combined with the application score to give the business a total score. The highest-scoring business will receive $5,000 in support services. 


Mar 1: Vendor and Pitch application opens

Jul 7: Vendor and Pitch application closes

Jul 10-24: Applications Reviewed

Aug 1: Notify selected applicants to participate in Summit and those selected to pitch

Oct 3: Prep session for invited participants

Oct 24: Beauty & Wellness Consumer Product Summit

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