Michigan Craft Beverage Summit

Kristine Rendon

Groundwater Permits Unit Supervisor

Michigan Department of Environment, Great Lakes, and Energy (EGLE)

Kristine Rendon is the Groundwater Permits Unit Supervisor in Permits Section of Water Resources Division (WRD) for the department of Environment, Great Lakes, and Energy.  The EGLE Groundwater Permits Unit issues wastewater discharge permits to the groundwaters of the state authorized under the Part 22 Groundwater Quality Administrative Rules.  Before coming to WRD, Kristine worked in the Onsite Wastewater Program for the Drinking Water and Environmental Health Division.  She has also worked for two district health departments as a Sanitarian.  She has a bachelor’s degree in biology and a Master of Environmental Health degree.  She is a registered environmental health specialist with the National Environmental Health Association.

• 3:05 - 4:00 PM, Mar 4, 2024 Glens 3

  EGLE Groundwater Discharge Permits and Process Wastewater

Natalie Chmiko

Senior Vice President, Small Business Solutions

Michigan Economic Development Corporation

As the Senior Vice President of Small Business Solutions, Natalie is responsible for overseeing the development and execution of organizational strategy and is accountable for implementing a long-term vision and short-term strategy to support small business, grow Michigan exports, foster rural development, connect businesses with key services and support to adopt Industry 4.0 technologies and other small business services available through MEDC and its partners.

Natalie brings with her a deep knowledge and familiarity of the MEDC, having led the International Trade and Pure Michigan Business Connect (PMBC) teams along with the newly created Small Business Services team for two years as Vice President of Small Business Solutions. During those two years, she also championed the development and implementation of critical organizational initiatives including the International Trade & Development internship program, the PMBC Access & Certification Grant program, and MEDC’s signature Industry 4.0 initiative, helping small and medium-sized manufacturers prepare to adopt advanced technologies and compete in an increasingly digitized marketplace.

In her previous role as International Trade Director, she led a nationally recognized state export assistance program, connecting Michigan companies to resources and opportunities that foster international sales growth. Under her leadership, the Trade team facilitated $1.5 billion in export sales, equating to 6,962 Michigan jobs created. The program was also the recipient of the 2017 President’s “E” Award which is the highest recognition any U.S. entity may receive for supporting export activity.

Prior to joining MEDC in 2014, Natalie was the Assistant Economic Developer at Saginaw Future Inc., supporting local business and community economic development projects.

EDUCATION/PERSONAL
Natalie holds a Bachelor of Business Administration in International Business from Saginaw Valley State University and is accredited as a NASBITE Certified Global Business Professional. She was appointed by the U.S. Secretary of Commerce to serve as a board member for both the East & West Michigan District Export Councils and is the current Vice President of the State International Development Organizations.

• 9:00 - 9:20 AM, Mar 4, 2024 Arcadia

  Opening and Welcome

Jenelle Jagmin

Director

Michigan Craft Beverage Council

Jenelle Jagmin is director of the Michigan Craft Beverage Council, a program within the Michigan Department of Agriculture and Rural Development (MDARD). She works to advance a well-connected craft beverage industry at the intersect of agriculture, tourism, manufacturing, and community and economic development. Prior to this role, Jenelle served as an economic development specialist at MDARD and the marketing specialist for the Michigan Grape and Wine Industry Council.

Jenelle received her BA in cultural anthropology from Michigan State University and lives in Lansing. She is a graduate of the Great Lakes Leadership Academy’s Emerging Leader Program and is a Certified Culinary Destination Marketer. Jenelle is inspired by seasonal food and beverage, creative writing time, and being in the woods with her family.

• 9:00 - 9:20 AM, Mar 4, 2024 Arcadia

  Opening and Welcome

• 9:25 - 10:00 AM, Mar 4, 2024 Arcadia

  Why Michigan - A Conversation with Founding Members of the Michigan Craft Beverage Council

Scott Graham

Executive Director

Michigan Brewers Guild

Scott Graham is a Northern Michigan native and has been involved with brewing and beer in Michigan for more than 30 years. He has a background in both brewing and beer sales and marketing including a diploma in Brewing Technology. He served as an apprentice at the Frankenmuth Brewery, was the founding Brewmaster for Big Buck Brewery and has managed sales for breweries, both large and small. Since 2007, Scott has served as the Executive Director of the Michigan Brewers Guild – the non-profit corporation advocating for the Michigan beer industry. With a mission to promote and protect the Michigan beer industry, the Guild’s overarching goal is for Michigan brewers to hold 20% of the state’s beer market by 2025. Under his direction, the Guild has grown significantly in scale and reputation. In addition to his role in Michigan’s brewing community, Scott is a dedicated father to 19-year-old Lily. The two enjoy spending time in and near Lake Michigan, skiing the area slopes, enjoying the outdoors in Northern Michigan and while traveling around the state.

• 9:25 - 10:00 AM, Mar 4, 2024 Arcadia

  Why Michigan - A Conversation with Founding Members of the Michigan Craft Beverage Council

Scott Newman Bale

CEO

Short's Brewery

After moving from England in 1999 with a background in video game design for EA Sports, Scott eventually settled in the Detroit area where he operated in real estate, title and mortgages. Scott has continued on to become CEO at Short’s Brewing Company, President of the Traverse City Area Public School District and formerly has been a long term Executive Committee member at the Michigan Economic Development Corporation (MEDC) as well as past President of the Michigan Brewers Guild. He continues to practice real estate and is active in government affairs for the brewing industry, education and efficient government.  

Scott graduated with high honors with a Management degree from Michigan State University. He also holds an MBA and Masters in Finance from Walsh College.  He resides in Traverse City with his wife and two daughters.

• 10:05 - 10:55 AM, Mar 4, 2024 Arcadia

  Make it in Michigan? Market It Michigan

Jon O'Connor

Co-founder & Co-owner

Long Road Distillers

Jon O'Connor is co-founder and co-owner of Long Road Distillers, the first distillery in the history of Grand Rapids. Long Road was founded upon the belief that world class spirits could be crafted by taking advantage of the abundant agricultural resources and diversity found in West Michigan. Jon and his business partner Kyle have a firm commitment to doing things the right way, hence the name Long Road, there are no shortcuts. Their commitment to quality in sourcing ingredients, utilizing world class equipment, practicing time honored processes and ultimately being honest with their customers has earned them accolades from across the country for the quality of their spirits.

In addition to running his own distillery, Jon serves as the President of the Michigan Craft Distillers Association where he represents nearly forty other Michigan Small Distillers. MCDA serves as a resource for the promotion of the distilling industry in Michigan as well as leading advocacy efforts for legislative change related to regulatory matters impacting the distilling and craft beverage industry.

Prior to starting Long Road Distillers, Jon owned and operated West Michigan Real Estate Advisors, a residential real estate appraisal and brokerage firm and he still holds a Broker’s License in Michigan.

Jon currently serves as First Ward Commissioner in the City of Grand Rapids and previously served one term on the Board of Education for Grand Rapids Public Schools.

Jon received an undergraduate degree in Public Administration from Grand Valley State University. He was born and raised in the small rural Northern Michigan town of West Branch before moving to Grand Rapids.

Jon is married to his amazing wife Monica, together they have a beautiful four year old daughter Eleanor and a rescue dog named Rosie.

• 10:05 - 10:55 AM, Mar 4, 2024 Arcadia

  Make it in Michigan? Market It Michigan

Nancie Oxley "Wine Girl"

Winemaker

St. Julian Winery & Distillery

Nancie Oxley - “Wine Girl”, couldn’t be a more perfect nickname for Nancie, St. Julian Winery & Distillery’s Winemaker!  Her passion for wine is inspiring and infectious to anyone who knows her. Meet Nancie Oxley, Michigan’s first female winemaker.

She began her career during her undergraduate Food Science studies when she assisted enologist Dr. Richard Vine in making wine as a part of Purdue University’s grape and wine research program, as well as assisting in the coordination of the Indy International Wine Competition. In the fall of 2001, Nancie completed an internship at the prestigious Geyser Peak in Sonoma, California, working under the tutelage of Winemaker Daryl Groom. Growing up in the Midwest, Nancie came back “home” to share her love of the vineyards and the appellation.

Recognized as Michigan’s first female winemaker, she joined St. Julian in 2002 as the Assistant Winemaker, moved up the ranks to Head Winemaker in 2010 and to Vice President in 2017. She is seriously committed to St. Julian’s ability to produce world-class wines. Her high energy and enthusiasm for wine making is empowered by two postgraduate degrees in 2010, a Masters in Agribusiness Management from Purdue University and a MBA from the Kelley School of Business, Indiana University. In 2013, Nancie was awarded the Outstanding Food Science Alumni Award from Purdue University. She was also awarded the Class of 2019 Fruit & Vegetable Grower’s 40 Under 40.

Nancie was awarded the 2019 Distinguished Agriculture Alumni Award from Purdue University’s College of Agriculture. Honorees must have a demonstrated record of outstanding accomplishments, have made significant contributions to his/her profession or society in general, and exhibit high potential for future professional growth. 

Nancie’s most prestigious honor was being given the title of Purdue University Old Master in 2022. Old Masters is a long-standing Purdue tradition that aims to connect distinguished professionals to the student body in order to broaden perspectives, promote excellence, and inspire generations to move the world forward as Boilermakers.

Most recently, Nancie was chosen as one of the 2023 Wine Industry Leaders by Wine Business Monthly. At Michigan’s most awarded winery, she crafts high-quality wines from vitis vinifera and hybrids – as well as fruit wines to cater to the local tastes. Nancie has an outsized influence on the Michigan wine scene and has mentored many others as they pursued winemaking in the Great Lakes State.

Nancie is a guiding force behind the high standards and quality focused wines produced at St. Julian. Her out-going and pleasant nature, along with her energy-backed positive attitude, have combined to make her an approachable and respected winemaker amongst the wine industry.

• 10:05 - 10:55 AM, Mar 4, 2024 Arcadia

  Make it in Michigan? Market It Michigan

• 1:55 - 2:45 PM, Mar 4, 2024 Glens 1

  Expanding into new beverage categories

Richard Anderson

Co-founder

Iron Fish Distillery

Richard Anderson is a cofounder in the family-owned Iron Fish Distillery, founded in 2016 as
Michigan’s first farm distillery and one of approximately fifty farm distilleries in the United States.

Iron Fish Distillery operates a 120 acre farm, earning international accolades for its field-to-glass
spirits and recognized by Michigan Celebrates Small Business as one of the Fifty Companies to
Watch in 2018. Today, Iron Fish is one of Michigan’s fastest growing craft spirits brands with over 125,000 guests visiting its one-of-a-kind agricultural end destination annually.

Richard was reappointed by Governor Whitmer to the Michigan Craft Beverage Council, and
chairs the Research Committee. He is currently serving his second elected term, as a board
member of the Michigan Craft Spirits Association. Richard is a board member of the Manistee
Community Foundation.

Richard and his wife Sarah, raised their sons Troy and Conor in Marquette, where he focused his
career on the challenges of rural sustainability and community development, founding Northern
Initiatives, a community development financial institution.

• 9:25 - 10:00 AM, Mar 4, 2024 Arcadia

  Why Michigan - A Conversation with Founding Members of the Michigan Craft Beverage Council

Mike Beck

Co-owner

Uncle John's Cider Mill

Michael Beck is a 5th generation farmer and co-owner of Uncle John’s Cider Mill for the last 27 years. He received his bachelor’s degree from Ferris State University and lives in St. Johns with his wife, Dede. He has been active in helping to develop the hard cider industry in Michigan with the Michigan Cider Association, and nationally as president and founder of the American Cider Association. For the last 17 years, Mike has led the organization of the world’s largest hard cider competition, the Great Lakes International Cider & Perry Competition, which takes place in Grand Rapids. Michael Beck was a founding member of the Michigan Craft Beverage Council, representing winemakers that primarily produce hard cider.

• 9:25 - 10:00 AM, Mar 4, 2024 Arcadia

  Why Michigan - A Conversation with Founding Members of the Michigan Craft Beverage Council

Dr. Nicole Shriner

Teaching Specialist

Michigan State University

Nicole Shriner is a Teaching Specialist in the Department of Chemical Engineering and Materials Science. She received her BS in Chemical Engineering in 2014 at Michigan State University with concentrations in biomedical engineering and fermented beverage science and technology. She completed her PhD in Chemical Engineering at Michigan State University in 2018. She completed a Master Brewer degree from the World Brewing Academy at Siebel Institute of Technology in Chicago, Illinois and Doemen's Academy in Munich, Germany in July 2019. Nicole has compiled a total of 10 years of experience working at, or with, distilleries, breweries and wineries. She manages the fermented beverage analysis lab at Michigan State through which she completes analyses and facilitates research with industry members from raw materials to final fermented beverage product.

• 11:10 AM - 12:00 PM, Mar 4, 2024 Arcadia

  Michigan Terroir - A Taste of Place

• 1:55 - 2:45 PM, Mar 4, 2024 Stone Theater

  Yeast, Fermentation and Flavor: Fermentation Levers to Pull to Change your product for the better.

• 1:00 - 1:50 PM, Mar 4, 2024 Glens 2

  Grains for Brewing and Distilling

Rob Sirrine

Senior Extension Educator

Michigan State University Extension

Rob Sirrine is a Senior Extension Educator with Michigan State University. Rob has a Ph.D. in Environmental Studies (Agroecology) from the University of California Santa Cruz. He’s provided statewide leadership for hop research, education, and outreach since 2008 and is the co-founder of the Great Lakes Hop Working Group. Rob’s professional goal is to help develop an ecologically sound, socially just, economically viable agri-food system. In his free time Rob enjoys travelling with his wife and three kids, exploring the woods of northern Michigan on a bike or with his dog, coaching soccer, and “researching” fermented beverages.

• 11:10 AM - 12:00 PM, Mar 4, 2024 Arcadia

  Michigan Terroir - A Taste of Place

• 1:00 - 1:50 PM, Mar 4, 2024 Glens 3

  This session will answer the question: Why Michigan hops?

Michael Moyer

General Manager, Detroit Vineyards; Director, Wine and Viticulture at Lake Michigan College

Detroit Vineyards and Lake Michigan College

Michael Moyer is the new General Manager for Detroit Vineyards. After spending most of his life in the western United States, Michael moved to Michigan at the end of 2014 to become the Director of the new Wine and Viticulture program at Lake Michigan College and the program’s affiliated commercial winery, Lake Michigan Vintners. In this role, he has been privileged to craft traditionally-styled wines from exceptional Michigan wine grapes. The 2023 harvest marked his 24th vintage, and 9th in the state of Michigan. Prior to moving to Michigan, Michael spent 12 years in Walla Walla, Washington, including 5 years with Figgins Family Wine Estates and 7 years as Enologist and Winemaking Instructor at Walla Walla Community College. Early wine industry experience was gained in Amador, Napa and Sonoma counties in California, as well as the Willamette Valley in Oregon. Michael holds a Master of Science in Viticulture and Enology from the University of California, Davis. He speaks fluent French and is conversant in Spanish. Along with his wife and four children, he has somehow managed to acquire one dog, two cats, one rabbit, three ducks, 21 chickens, and a pigeon.

• 11:10 AM - 12:00 PM, Mar 4, 2024 Arcadia

  Michigan Terroir - A Taste of Place

Dr. Nikki Rothwell

Extension Specialist; Coordinator; Co-owner

MSU Extension and Tandem Ciders

Dr. Nikki Rothwell works as the Extension Specialist with Michigan State University Extension and as the Coordinator of the Northwest Michigan Horticultural Research Station.  She has a split appointment between research, administration, and outreach. She received a B.S. from Western Michigan University in biology and chemistry and went on to receive a M.S. from Michigan State University and a Ph.D. from the University of Massachusetts-Amherst, both in entomology.  Currently, she works with cherry and apple growers in northwest Michigan where she conducts applied research and outreach programming based on local and statewide needs.  Her research interests include tree fruit training and irrigation systems, pest management strategies, and horticultural modernization. In her spare time, she co-owns Tandem Ciders in Leelanau County with her husband Dan Young. 

• 1:00 - 1:50 PM, Mar 4, 2024 Stone Theater

  Adding Cider to your Craft Beverage Profile

• 11:10 AM - 12:00 PM, Mar 4, 2024 Arcadia

  Michigan Terroir - A Taste of Place

Paula Englin

Executive Director

Michigan Cider Association

A Michigan hard cider enthusiast for over a decade, Paula Englin has long been delighted and inspired by the hard work and creativity that characterizes every aspect of the cider process – from sapling to sip! Paula joined the Michigan Cider Association (MCA) as the first-ever full-time staff member in 2023. She brings a robust background of non-profit leadership, communications, and government affairs to meet the goals of the MCA to grow exposure to Michigan’s vibrant cider culture, foster a spirit of collaboration, knowledge-sharing, and mutual support, and provide access to practical education and advocacy tools for everyone connected to Michigan cider community.

• 1:00 - 1:50 PM, Mar 4, 2024 Stone Theater

  Adding Cider to your Craft Beverage Profile

Fred Bueltmann

Co-founder & Executive Director

Red Horse Center for Collaborative Leadership

Fred “The Beervangelist” Bueltmann is a past president of the Michigan Brewers Guild, and author of Beervangelist’s Guide to the Galaxy and A Rising Tide: Stories from the Michigan Brewers Guild. He is co-founder and Executive Director of Red Horse Center for Collaborative Leadership, a peaceful space for powerful work in Fennville, Michigan that contributes equitable access to personal and professional development, and mental health services.

• 10:05 - 10:55 AM, Mar 4, 2024 Arcadia

  Make it in Michigan? Market It Michigan

Alec Mull

General Manager

Bell's Brewery

Born in Lansing, Michigan, Alec Mull discovered the joys of fermentation in 9th grade and is still infatuated with it almost 40 years later. He went on to attend Michigan State University where he graduated with a bachelor’s degree in Philosophy in 1995, and went right to work utilizing his degree ... making beer. After fulfilling various professional brewing roles from brewpubs to production breweries to draft beer dispense specialist, he re-joined Bell’s in 2023 as General Manager of the Bell’s Brewery in Comstock, MI. Alec is responsible for all Production in one of the most iconic breweries in America. Alec is Past President and Board of Governors Rep of the Master Brewers Association of the Americas (MBAA) District Michigan, serves as Past President of the Hop Quality Group, has served on the board of the Michigan Brewers Guild and Michigan Water Polo Association. Process minded and hop crazed, his beer of choice is loaded with hops (or a crisp clear traditional German lager). He currently resides in Portland, Michigan with his wife of 27 years and has three adult kids out in the world causing mayhem.

• 11:10 AM - 12:00 PM, Mar 4, 2024 Arcadia

  Michigan Terroir - A Taste of Place

• 1:00 - 1:50 PM, Mar 4, 2024 Glens 3

  This session will answer the question: Why Michigan hops?

Christian Kapp

Research Technician

Michigan State University

Christian Kapp is a dedicated research technician at MSU’s Quality Labs, based in UPREC and East Lansing. With a passion for enhancing the quality of grains, Christian plays a pivotal role in the lab's operations. His expertise lies in meticulously analyzing private and commercial grains, ensuring they meet the highest standards in terms of crude protein, germination, assortment, pre-harvest sprout, and mycotoxins. Under Christian's guidance, the program has expanded its horizons, delving into the diverse realms of barley, including both spring and winter varieties, as well as extending its expertise to other small grains like rye and oats. His collaborative spirit shines through as he works closely with a dedicated group of growers across the state, fostering strong partnerships with maltsters and university professionals. Christian Kapp's commitment to excellence and his open-minded approach have not only elevated the quality of grains but have also fostered a unique atmosphere of collaboration and knowledge sharing among small grain researchers, maltsters, and growers. His contributions are a testament to his resilience and determination in advancing the field of grain research and ensuring a sustainable future for agriculture.

• 1:00 - 1:50 PM, Mar 4, 2024 Glens 2

  Grains for Brewing and Distilling

Bronwyn Drost

Senior Director of Economic Development

Southwest Michigan First

Bronwyn Drost is Senior Director of Economic Development at SW Michigan First. She works with existing businesses, primarily located in Kalamazoo County, to ensure they have the support that they need to thrive. She focuses on helping companies grow and stay in Southwest Michigan requiring that she works directly with company leadership to facilitate relationships with governmental entities, make connections on their behalf to optimize supply chains, run site searches for expansions, provide linkages to talent resources, and negotiate incentives to support projects. All that she does ties directly back to the mission of her organization that “the greatest force for change is a job”.

• 3:05 - 4:00 PM, Mar 4, 2024 Stone Theater

  Automation – Industry 4.0 Grants offering up to a $25,000 match for technology implementations

Christine Alexander

Section Manager

Michigan Department of Environment, Great Lakes, and Energy (EGLE)

Christine Alexander is the manager of Permits Section in the Water Resources Division with the Michigan Department of Environment, Great Lakes, and Energy. She oversees the issuance of state and federal wastewater discharge permits for municipal, industrial, animal feeding operations, storm water and groundwater remediation sites. Prior to her work in Permits Section, Christine was a Senior Aquatic Biologist in the Surface Water Assessment Section specializing in bacterial contamination in surface waters of the state. She has a Bachelor of Science degree in Fisheries and Wildlife from Michigan State University and over 24 years’ experience in permitting and water quality issues.

• 3:05 - 4:00 PM, Mar 4, 2024 Glens 3

  EGLE Groundwater Discharge Permits and Process Wastewater

Joe Tyler is the Sr. Program Specialist of Research for the Michigan Economic Development Corporation’s Pure Michigan Business Connect program. He specializes in connecting Michigan small businesses to beneficial opportunities across a variety of industries crucial to the State’s economy. Joe has a B.A. in History from the University of Michigan and an MBA from Eastern Michigan University.

A homebrewer, former bartender and general beverage enthusiast, Joe helped plan and lead this year’s Michigan Craft Beverage Summit. He’s excited by the industry’s growth prospects in Michigan and strives to facilitate the development of local, sustainable supply chains.

• 3:05 - 4:00 PM, Mar 4, 2024 Glens 1

  Help Me, Help You

Joseph McCulloch, the Senior Business Development Manager at the Michigan Economic Development Corporation (MEDC) since February 2021, is a seasoned professional with a profound dedication to driving economic growth in Michigan. With a background in Business Administration from Oakland University, Joseph's career in economic development took root in 2007 as a Procurement Specialist for the Procurement Technical Assistance Center, where he assisted companies in securing government contracts. His passion for fostering business success led him to the Michigan Department of Agriculture and Rural Development, where, as an Economic and Community Development Analyst from 2017 to 2021, he played a pivotal role in the growth and expansion of agriculture, food processing, and rural community-based businesses. In his current role at MEDC, Joseph continues to make significant contributions, working closely with businesses in the manufacturing and agriculture sectors, as well as companies in rural communities, helping them uncover new opportunities for growth and success. His enduring commitment to enhancing Michigan's economic landscape by identifying avenues for expansion remains at the core of his professional mission.

• 1:55 - 2:45 PM, Mar 4, 2024 Glens 1

  Expanding into new beverage categories

Brian Lesperance

Vice President

Fenn Valley Vineyards

Brian Lesperance joined the Fenn Valley in 2012 after nearly a decade in technology sales and marketing. Brian’s background in operations and management coupled with Fenn Valley’s vast experience allowed him to assume the title of Winemaker in 2015, a spot held by his co-founder Douglas Welsch since the winery’s inception in 1973. Today Brian not only heads up production, but oversees overall operations of the business. When not at work Brian enjoys downhill skiing, cycling and travel. Brian has two children and lives on the farm in Fennville.

• 1:00 - 1:50 PM, Mar 4, 2024 Glens 1

  Consumer Trends in Michigan Wine

Chris Schaefer

Cidermaker/Owner

Schaefer Orchards and Pux cider

Chris Schaefer is the cidermaker/owner of Pux Cider. His taphouse is located in Grand Rapids, MI. He produces the ciders on his family's heritage farm, est. 1853 in Conklin, MI. Chris's passions are wild fermentations, single varietals, as well as blends of English and French heirloom apples. He considers himself a cider and apple nerd.

• 1:00 - 1:50 PM, Mar 4, 2024 Stone Theater

  Adding Cider to your Craft Beverage Profile

Brandon MacClaren

Head Brewer/Partner

River Saint Joe Brewery

Brandon MacClaren Brandon has been in the brewing industry for almost 15 years including stints at New Holland Brewing and Founders Brewing Company. In 2019 he came on as the Head Brewer/Partner at River Saint Joe Brewery, which opened its doors in 2020 in Buchanan, MI. River St Joe is an organic brewery located on Flatwater Farms, an organic farm, where they source organic hops and other agricultural ingredients for the beer, cider and mead. Brandon recently completed the CINA Foundation course in Cider and Perry Production as he continues to expand the cider profile at River Saint Joe.

• 1:00 - 1:50 PM, Mar 4, 2024 Stone Theater

  Adding Cider to your Craft Beverage Profile

Andrew Blake

Co-owner

Blake's Hard Cider Co.

Andrew Blake made his first batch of hard cider in his college garage while attending Michigan State University. Upon returning to his family’s farm in Armada, Andrew was determined to craft a line of all-natural hard ciders, and in 2013 he founded Blake’s Hard Cider Co.

• 1:55 - 2:45 PM, Mar 4, 2024 Glens 2

  Industry Profile: Blake’s Hard Cider

Andrew Schultz

Owner-Operator

Texas Corners Brewing Co. and Lawton Ridge Winery

Andrew Schultz is owner-operator of Texas Corners Brewing Co. and Lawton Ridge Winery in Kalamazoo, MI. He is part of a three generation family farm that expanded into a restaurant, microbrewery, and cidery in 2015. Most recently Andrew and his family have grown their business by acquiring an existing winery in 2023. He is an Agribusiness Management graduate of Michigan State University.

• 1:55 - 2:45 PM, Mar 4, 2024 Glens 1

  Expanding into new beverage categories

Ginny Sherrow earned a bachelor’s degree in financial management and investments from Clemson University and was a Certified Financial Planner for 13 years. She spent nearly 20 years in the financial services industry in various capacities including being a derivatives analyst in Chicago, serving as CFO of multiple start-up companies, and finally running her own small business as an independent personal financial planner. In 2012 she made a full transition into the craft beverage industry when her co-founded nano brewery and microwinery purchased a foreclosed property in Fenton Township, MI with 2 abandoned buildings. In partnership with her husband, Matt Sherrow, Fenton Winery & Brewery and now Dream Machine Distillery has grown steadily to produce an array of wine, beer, and spirits for onsite consumption and packaged carry-out. Celebrating 16 years in 2024, the company employs 30 full time team members and up to 10 seasonal and part-time throughout the year. While Matt manages the production facility and the making of their nearly 70 beverages, Ginny with a team of managers oversees the sales and operations of the 100-person public taproom, acre and half licensed gardens, and 280-person full-service wedding venue which hosts over 120 large scale events per year. Finally, Ginny is a fierce advocate of small business especially in the craft beverage and hospitality industry and is proud to serve as an executive board member of the Small Business Association of MI which has over 32,000 members across the state.

• 1:55 - 2:45 PM, Mar 4, 2024 Glens 1

  Expanding into new beverage categories

Dr. Brook Wilke

Associate Director

Michigan State University

Dr. Brook Wilke earned a Ph.D. in Agroecology at the Kellogg Biological Station in 2010 and has served KBS in the role of Farm Manager (2013-2020) and Associate Director of the KBS Long-Term Agroecosystem Research (LTAR) Program (Present). Brook oversees agronomy and science activities for KBS LTAR and conducts research on agronomic innovations that enhance efficiency and sustainability of cropping systems. In addition to growing up on a family scale crop and livestock farm, Dr. Wilke has extensive experience in agricultural systems ranging from organic vegetables and local markets to pasture-based livestock and cropping systems, including educational activities related to these systems.

• 1:00 - 1:50 PM, Mar 4, 2024 Glens 2

  Grains for Brewing and Distilling

Mike Moran

President and Sales Director

MI Local Hops

Mike Moran is the President and Sales Director at MI Local Hops LLC. MI Local Hops grows and distributes the largest hop inventory in the Midwest. He has been MI Local hops since its inception in July of 2015 and has played many roles at the farm. He became President in March of 2020 and has overseen four hop harvests. Mike is involved in the production of numerous Craft Beer events in Northern Michigan including Suds & Snow, which he has managed with his two event partners since March of 2015. Mike originally cut his teeth in the music industry starting in 2003 and continues to perform at many craft breweries across Northern Michigan. He is highly interested in the studies of unregulated markets which includes the Hop industry.

• 1:00 - 1:50 PM, Mar 4, 2024 Glens 3

  This session will answer the question: Why Michigan hops?

Corey Wentworth

Head Brewer

Ludington Bay Brewing Company

Corey Wentworth is the Head Brewer at Ludington Bay Brewing Co. in Ludington, MI. Prior to becoming head brewer at LBBC, he began his brewing career at Right Brain Brewery in Traverse City and was a co-founder of The Workshop Brewing Co. Ludington Bay Brewing Co. strives to locally source its ingredients.

• 1:00 - 1:50 PM, Mar 4, 2024 Glens 3

  This session will answer the question: Why Michigan hops?

Larry Cekola

Chief Relationships Officer

Imperial Beverage

Larry Cekola was six years old when he started his career in the beverage industry. Growing up in his family’s bar, he had a passion for the art of beverage services from a very young age. In his teen years their family business switched from the hospitality side of the industry to the wholesaler side with the purchase of Imperial Beverage in 1984.

Working his way up the ladder at Imperial, Larry began as a Warehouse Associate learning the internal operations of beverage distribution. While he finished up his college degree, he was a Truck Driver for three years before jumping into the sales side. Larry spent eight years running sales routes which included a wide variety of customers; from small independent party stores to big box grocery to fine dining. After many years of success in the market Larry moved into management. For over two decades now he has been a leader in the sales and portfolio teams at Imperial. He played a key role in moving Imperial Beverage from a one county beer distributor to state-wide delivery of beer, wine, spirits and soda. Larry finds joy in his career when he can be a vital part in helping his customers and suppliers succeed.

Larry is a lifelong resident of Kalamazoo, Michigan and graduated from Portage Central High School. He attended the University of Detroit and graduated from the University of Phoenix with a Bachelor of Science in Business Administration. He is a Certified Cicerone and passed the Level 1 Sommelier exam from the Court of Master Sommeliers.

For more than twenty years, Larry has been an active member of the Michigan Beer and Wine Wholesalers Association and currently serves on the Board of Directors. He represents Imperial Beverage affiliate membership in many organizations including Michigan Brewers Guild, NBWA, and WSWA. Larry spends time volunteering in his community and is a graduate of Leadership Kalamazoo. His favorite endeavor is the Joseph A Cekola Memorial Fund, established in 1994 to help families with disabled children have what they need to provide a safe environment at home.

In 1996, Larry married his wife, Nichole. They have two adult children, Morgan and Sophia. Larry has a passion for the outdoors, and you can find him hiking, camping, golfing, or boating in the summer and hitting the ski slopes in the winter. Larry’s favorite activity is traveling with his family to new destinations and discovering grand adventures.

• 1:55 - 2:45 PM, Mar 4, 2024 Glens 3

  When and how to take the step into distribution

Ben Warner

EHS (Environmental, Health, and Safety) Manager

Bell's Brewery

Ben Warner is the EHS (Environmental, Health, and Safety) Manager for Bell’s Brewery and has been with the brewery for over eight years and worked in the safety field for more than ten. He has experience with overseeing safety activities in the retail and hospitality, field sales, and manufacturing environments. Ben is from Kalamazoo, has a BA from Arizona State University, and served in the U.S. Army prior to starting his work in the brewing industry. Ben is passionate about safety because he believes that every employee deserves a safe and healthy environment to work in.

• 3:05 - 4:00 PM, Mar 4, 2024 Glens 2

  Starting with Safety: Best Practices for the Craft Beverage Producer

Jodi Gruner

Economic Development Specialist

Michigan Department of Agriculture & Rural Development (MDARD)

Jodi Gruner has been with the Michigan Department of Agriculture and Rural Development (MDARD) as an Economic Development Specialist for the past ten years. In this role Jodi works directly with growers and food processors on retention, expansion, and supply chain connectivity in addition to accelerating the attraction of food, beverage, and agriculture sectors in the state of Michigan. Since joining MDARD in 2012, she has supported transformational projects that have grown the food and agriculture sector and provided opportunities to further value-add Michigan commodities. Jodi was formerly with The Right Place and Grand Rapids Community College and is a graduate of the University of Michigan. Jodi lives in Grand Rapids area with her husband, three daughters and two grand babies and is passionate about food and farming.

• 3:05 - 4:00 PM, Mar 4, 2024 Glens 1

  Help Me, Help You

Holly Gaffney

International Marketing Program Coordinator

Michigan Department of Agriculture & Rural Development (MDARD)

Holly Gaffney grew up in a small dairy community in Northern Michigan and was able to appreciate first-hand the hard work that goes into producing quality foods. Working nine years in international sales for a Michigan company taught her what incredible growth opportunities there are in export sales, even for very small businesses. As part of MDARD’s International Marketing Team, she now helps other Michigan food companies meet their international export goals through one-on-one consultations, international market research, referrals to funding opportunities, and more.

• 3:05 - 4:00 PM, Mar 4, 2024 Glens 1

  Help Me, Help You

Brenda Stewart

Senior Business Development Manager

Michigan Economic Development Corporation

Brenda Stewart is a Senior Business Development Manager at the Michigan Economic Development Corporation. In this role, Mrs. Stewart provides business development services to Michigan’s Prosperity Region 8 which includes the Counties of Berrien, Branch, Calhoun, Cass, Kalamazoo, St. Joseph and Van Buren. Mrs. Stewart is responsible for providing support to businesses in their efforts to expand or locate in Southwest Michigan. As the primary point of contact in the region, Mrs. Stewart works with companies of all sizes in variety of industries bringing appropriate tools and resources to support growth and eliminate barriers.

Mrs. Stewart has thirteen years of experience in economic and workforce development and has extensive knowledge of economic development incentives and resources. Mrs. Stewart earned a B.A. in Hospitality and Tourism Management from Grand Valley State University and is a Certified Economic Development Finance Professional.

• 3:05 - 4:00 PM, Mar 4, 2024 Glens 1

  Help Me, Help You

Tim Boring

Director

Michigan Department of Agriculture and Rural Development

Dr. Tim Boring serves as the Director for MDARD supporting the department's continued commitment in investing in the state’s rural communities, expanding food and agriculture businesses, protecting consumers from the pump to the plate, and preserving Michigan’s environmental resources. He previously served as the State Executive Director of the USDA Farm Service Agency. Boring's family operates a six generation farm in Stockbridge, Michigan. Prior to his appointment at the USDA, he was the president and founder of Michigan Agriculture Advancement. He also previously served as the Vice President of the Michigan Agri-Business Association and worked as research director of the Michigan Soybean Promotion Committee. Governor Whitmer had previously appointed Dr. Boring to the Michigan Commission of Agriculture and Rural Development in 2019. He earned a Bachelor of Science in Agriscience, Master of Science in Crop and Soil Sciences, and Ph.D. in Crop and Soil Sciences from Michigan State University.

• 9:30 - 9:55 AM, Mar 5, 2024 Arcadia

  Closing keynote: Michigan Department of Agriculture and Rural Development (MDARD)

Mark "Biv" Bivenour

Business Development

Bump Williams Consulting

Mark adds over 40 years of beverage industry experience to the BWC team. Through his roles as VP Sales and Marketing for Columbus Distributing, VP Sales for Hill Distributing, CEO for 17th Star Distributing, as well as EVP for Brew Kettle Brewing, Mark has extensive knowledge and understanding of supplier/distributor partnerships. This expertise helps distributors and small brewers understand the marketplace, their businesses, and maximize their relationships.

• 8:45 - 9:30 AM, Mar 5, 2024 Arcadia

  Michigan Craft Beverage...reality and opportunity