03/04/24 8:00 AM
03/04/24 9:00 AM
America/New_York
Networking Breakfast & Exhibitor Showcase
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_25621 <br/>
Arcadia
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
8:00 - 9:00 AM
Arcadia
Networking Breakfast & Exhibitor Showcase
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03/04/24 9:00 AM
03/04/24 9:20 AM
America/New_York
Opening and Welcome
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_25622 <br/>
Arcadia
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
9:00 - 9:20 AM
Arcadia
Opening and Welcome
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03/04/24 9:25 AM
03/04/24 10:00 AM
America/New_York
Why Michigan - A Conversation with Founding Members of the Michigan Craft Beverage Council
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_26207 <br/>
In 2018, Michigan led the country by creating the first state government-led Craft Beverage Council. This move allowed Michigan’s wine, beer, spirits, and hard cider businesses to join forces to advance a connected and thriving craft beverage industry. Hear from three of the Michigan Craft Beverage Council’s founding members the vision for this collaboration and for the future of the industry.<br>
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<em>Moderated by Jenelle Jagmin, Director, Michigan Craft Beverage Council</em>
Arcadia
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
9:25 - 10:00 AM
Arcadia
Why Michigan - A Conversation with Founding Members of the Michigan Craft Beverage Council
Speakers
Scott Graham · Michigan Brewers Guild Richard Anderson · Iron Fish Distillery Mike Beck · Uncle John's Cider Mill Jenelle Jagmin · Michigan Craft Beverage Council In 2018, Michigan led the country by creating the first state government-led Craft Beverage Council. This move allowed Michigan’s wine, beer, spirits, and hard cider businesses to join forces to advance a connected and thriving craft beverage industry. Hear from three of the Michigan Craft Beverage Council’s founding members the vision for this collaboration and for the future of the industry.
Moderated by Jenelle Jagmin, Director, Michigan Craft Beverage Council |
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03/04/24 10:05 AM
03/04/24 10:55 AM
America/New_York
Make it in Michigan? Market It Michigan
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_26208 <br/>
Utilization of Michigan-grown ingredients is a decision that can help your business stand out in a sea of competing products, but only if the consumer is engaged in the story. This panel will explore how Michigan agriculture is woven into the marketing and branding of three prominent craft beverage companies and what it has meant for their businesses, their partnerships, and plans for the future.<br>
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<em>Moderated by Fred Bueltmann, Red Horse Center for Collaborative Leadership</em><br>
Arcadia
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
10:05 - 10:55 AM
Arcadia
Make it in Michigan? Market It Michigan
Speakers
Scott Newman Bale · Short's Brewery Jon O'Connor · Long Road Distillers Nancie Oxley "Wine Girl" · St. Julian Winery & Distillery Fred Bueltmann · Red Horse Center for Collaborative Leadership Utilization of Michigan-grown ingredients is a decision that can help your business stand out in a sea of competing products, but only if the consumer is engaged in the story. This panel will explore how Michigan agriculture is woven into the marketing and branding of three prominent craft beverage companies and what it has meant for their businesses, their partnerships, and plans for the future.
Moderated by Fred Bueltmann, Red Horse Center for Collaborative Leadership |
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03/04/24 10:55 AM
03/04/24 11:10 AM
America/New_York
Networking Break
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_26209 <br/>
Arcadia
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
10:55 - 11:10 AM
Arcadia
Networking Break
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03/04/24 11:10 AM
03/04/24 12:00 PM
America/New_York
Michigan Terroir - A Taste of Place
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_26210 <br/>
Michigan’s agricultural diversity is a key component to why the state’s craft beverage industry is so strong in all major categories. But what makes Michigan agriculture uniquely<em> Michigan</em>? Listen as four industry experts discuss how our state’s climate, soils, topography, and growing conditions affect wine grapes, hops, apples, and distilling grains. Industry experts will discuss Michigan terroir from a research and production perspective and look to the future of what this might mea...
Arcadia
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
11:10 AM - 12:00 PM
Arcadia
Michigan Terroir - A Taste of Place
Speakers
Dr. Nikki Rothwell · MSU Extension and Tandem Ciders Dr. Nicole Shriner · Michigan State University Rob Sirrine · Michigan State University Extension Michael Moyer · Detroit Vineyards and Lake Michigan College Alec Mull · Bell's Brewery Michigan’s agricultural diversity is a key component to why the state’s craft beverage industry is so strong in all major categories. But what makes Michigan agriculture uniquely Michigan? Listen as four industry experts discuss how our state’s climate, soils, topography, and growing conditions affect wine grapes, hops, apples, and distilling grains. Industry experts will discuss Michigan terroir from a research and production perspective and look to the future of what this might mean for our growing industry.
Moderated by Alec Mull, Bell’s Brewery |
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03/04/24 12:05 PM
03/04/24 12:55 PM
America/New_York
Lunch & Exhibitor Showcase
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_25623 <br/>
Arcadia
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
12:05 - 12:55 PM
Arcadia
Lunch & Exhibitor Showcase
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03/04/24 1:00 PM
03/04/24 4:00 PM
America/New_York
Afternoon Breakout Sessions
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_25624 <br/>
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
1:00 - 4:00 PM
Afternoon Breakout Sessions
03/04/24 1:00 PM
03/04/24 1:50 PM
America/New_York
Adding Cider to your Craft Beverage Profile
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_25625 <br/>
This cider session is to introduce cider to a new demographic, or to those that enjoy cider but haven't considering diving into production. Cider is an often-unsung hero in the craft beverage world, and in this short session, Paula Englin will highlight statewide, regional, and U.S. cider sales and trends and showcase how cider fits into a craft beverage profile. We will hear from two experts who have introduced cider into their businesses from unique perspectives; one speaker was an apple fa...
Stone Theater
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
1:00 - 1:50 PM
Stone Theater
Adding Cider to your Craft Beverage Profile
Speakers
Dr. Nikki Rothwell · MSU Extension and Tandem Ciders Paula Englin · Michigan Cider Association Chris Schaefer · Schaefer Orchards and Pux cider Brandon MacClaren · River Saint Joe Brewery This cider session is to introduce cider to a new demographic, or to those that enjoy cider but haven't considering diving into production. Cider is an often-unsung hero in the craft beverage world, and in this short session, Paula Englin will highlight statewide, regional, and U.S. cider sales and trends and showcase how cider fits into a craft beverage profile. We will hear from two experts who have introduced cider into their businesses from unique perspectives; one speaker was an apple farmer that opened a cider tasting room using his family's fruit, while the other is a brewery that wanted to have a Michigan cider on tap.
03/04/24 1:00 PM
03/04/24 1:50 PM
America/New_York
Consumer Trends in Michigan Wine
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_26308 <br/>
This informative and interactive session will focus on a high-level overview of the Michigan wine ecosystem. Specifically, expect high level data on the industry – including current acreage, varieties grown, and gallons produced. Attendees will also learn how the industry can work cooperatively to control costs and improve quality. And lastly, Fenn Valley will share customer survey data from tens of thousands of customers looking at consumer preferences and trends.<br>
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Glens 1
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
1:00 - 1:50 PM
Glens 1
Consumer Trends in Michigan Wine
This informative and interactive session will focus on a high-level overview of the Michigan wine ecosystem. Specifically, expect high level data on the industry – including current acreage, varieties grown, and gallons produced. Attendees will also learn how the industry can work cooperatively to control costs and improve quality. And lastly, Fenn Valley will share customer survey data from tens of thousands of customers looking at consumer preferences and trends.
03/04/24 1:00 PM
03/04/24 1:50 PM
America/New_York
Grains for Brewing and Distilling
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_26309 <br/>
This session will focus on brewing and distilling grain research at Michigan State University, including barley, rye, corn, wheat and oat crops with a focus on how variety and management influence agronomic success, quality and flavor. It will provide information on quality parameters for grain that are important for grain being used for malting, brewing and distilling. It will also share our approach and some results on the influence of grain, variety, management on flavor component of quali...
Glens 2
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
1:00 - 1:50 PM
Glens 2
Grains for Brewing and Distilling
Speakers
Christian Kapp · Michigan State University Dr. Nicole Shriner · Michigan State University Dr. Brook Wilke · Michigan State University This session will focus on brewing and distilling grain research at Michigan State University, including barley, rye, corn, wheat and oat crops with a focus on how variety and management influence agronomic success, quality and flavor. It will provide information on quality parameters for grain that are important for grain being used for malting, brewing and distilling. It will also share our approach and some results on the influence of grain, variety, management on flavor component of quality.
03/04/24 1:00 PM
03/04/24 1:50 PM
America/New_York
This session will answer the question: Why Michigan hops?
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_26310 <br/>
Speakers will provide an overview of the Michigan hop industry, describe the unwavering emphasis on quality control throughout the value chain, and discuss the multiple benefits of purchasing Michigan hops.<br>
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Glens 3
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
1:00 - 1:50 PM
Glens 3
This session will answer the question: Why Michigan hops?
Speakers
Rob Sirrine · Michigan State University Extension Alec Mull · Bell's Brewery Mike Moran · MI Local Hops Corey Wentworth · Ludington Bay Brewing Company Speakers will provide an overview of the Michigan hop industry, describe the unwavering emphasis on quality control throughout the value chain, and discuss the multiple benefits of purchasing Michigan hops.
03/04/24 1:55 PM
03/04/24 2:45 PM
America/New_York
Yeast, Fermentation and Flavor: Fermentation Levers to Pull to Change your product for the better.
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_25626 <br/>
This presentation will discuss the many variables in fermentation that can affect the final flavor of a fermented beverage. It will discuss variables including oxygen, temperature, nutrients, and yeast strain. After this lecture, participants should have an understanding of the levers fermented beverage producers can pull to alter their products in a positive way.<br>
Stone Theater
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
1:55 - 2:45 PM
Stone Theater
Yeast, Fermentation and Flavor: Fermentation Levers to Pull to Change your product for the better.
This presentation will discuss the many variables in fermentation that can affect the final flavor of a fermented beverage. It will discuss variables including oxygen, temperature, nutrients, and yeast strain. After this lecture, participants should have an understanding of the levers fermented beverage producers can pull to alter their products in a positive way.
03/04/24 1:55 PM
03/04/24 2:45 PM
America/New_York
Industry Profile: Blake’s Hard Cider
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_26311 <br/>
Andrew Blake made his first batch of hard cider in his college garage while attending Michigan State University. Upon returning to his family’s farm in Armada, Andrew was determined to craft a line of all-natural hard ciders, and in 2013 he founded Blake’s Hard Cider Co. In this industry profile session, Andrew will talk about his experience as a family farmer and taking a brand-new hard cider business to the largest craft cider company in the country. <br>
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<strong></strong>
Glens 2
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
1:55 - 2:45 PM
Glens 2
Industry Profile: Blake’s Hard Cider
Andrew Blake made his first batch of hard cider in his college garage while attending Michigan State University. Upon returning to his family’s farm in Armada, Andrew was determined to craft a line of all-natural hard ciders, and in 2013 he founded Blake’s Hard Cider Co. In this industry profile session, Andrew will talk about his experience as a family farmer and taking a brand-new hard cider business to the largest craft cider company in the country.
03/04/24 1:55 PM
03/04/24 2:45 PM
America/New_York
Expanding into new beverage categories
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_26312 <br/>
Keeping up with the ever-evolving consumer preferences, many businesses evolve to include multiple craft beverage categories. Learn from three different businesses how they navigated growth, production, challenges, and opportunities that accompany expanded offerings.<br>
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<em>Moderated by Joe McCulloch, Michigan Economic Development Corporation</em>
Glens 1
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
1:55 - 2:45 PM
Glens 1
Expanding into new beverage categories
Speakers
Joe McCulloch · Michigan Economic Development Corporation Nancie Oxley "Wine Girl" · St. Julian Winery & Distillery Andrew Schultz · Texas Corners Brewing Co. and Lawton Ridge Winery Ginny Sherrow · Fenton Winery and Brewery and Dream Machine Distillery Keeping up with the ever-evolving consumer preferences, many businesses evolve to include multiple craft beverage categories. Learn from three different businesses how they navigated growth, production, challenges, and opportunities that accompany expanded offerings.
Moderated by Joe McCulloch, Michigan Economic Development Corporation
03/04/24 1:55 PM
03/04/24 2:45 PM
America/New_York
When and how to take the step into distribution
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_26315 <br/>
Building your craft beverage company has many tricky steps. When the next move for your business means getting into distribution, navigating the Three-Tier system can be tricky. Larry Cekola of Imperial Beverage has spent 40 years of his life in the middle tier and will discuss the options of how to best navigate the distribution decisions. The session will be broken up into two segments, one focused on Beer and Wine, the other on Spirits. There are very different market strategies and laws t...
Glens 3
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
1:55 - 2:45 PM
Glens 3
When and how to take the step into distribution
Building your craft beverage company has many tricky steps. When the next move for your business means getting into distribution, navigating the Three-Tier system can be tricky. Larry Cekola of Imperial Beverage has spent 40 years of his life in the middle tier and will discuss the options of how to best navigate the distribution decisions. The session will be broken up into two segments, one focused on Beer and Wine, the other on Spirits. There are very different market strategies and laws that regulate these segments. Larry will also talk briefly on taking your product out of Michigan and entering national distribution.
03/04/24 3:05 PM
03/04/24 4:00 PM
America/New_York
Starting with Safety: Best Practices for the Craft Beverage Producer
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_26316 <br/>
Safety in the workplace should always be a top priority for employers and employees alike. In this session, we will discuss best practices for addressing common workplace hazards in the craft beverage industry. We will cover some safety basics and discuss common and high-severity hazards and ways to control or mitigate them.<br>
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Glens 2
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
3:05 - 4:00 PM
Glens 2
Starting with Safety: Best Practices for the Craft Beverage Producer
Safety in the workplace should always be a top priority for employers and employees alike. In this session, we will discuss best practices for addressing common workplace hazards in the craft beverage industry. We will cover some safety basics and discuss common and high-severity hazards and ways to control or mitigate them.
03/04/24 3:05 PM
03/04/24 4:00 PM
America/New_York
EGLE Groundwater Discharge Permits and Process Wastewater
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_26317 <br/>
We have learned in Michigan that one size does not fit all when it comes to treating various types of wastewater. The Groundwater Permits Unit of EGLE issues permits to a variety of groundwater discharges utilizing many treatment options. Wastewater strength varies based on facility type and activity. Today, we will discuss the different types of wastewater from various facilities such as wineries, breweries, and distilleries. The wastewater treatment requirements are site specific to pro...
Glens 3
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
3:05 - 4:00 PM
Glens 3
EGLE Groundwater Discharge Permits and Process Wastewater
Speakers
Christine Alexander · Michigan Department of Environment, Great Lakes, and Energy (EGLE) Kristine Rendon · Michigan Department of Environment, Great Lakes, and Energy (EGLE) We have learned in Michigan that one size does not fit all when it comes to treating various types of wastewater. The Groundwater Permits Unit of EGLE issues permits to a variety of groundwater discharges utilizing many treatment options. Wastewater strength varies based on facility type and activity. Today, we will discuss the different types of wastewater from various facilities such as wineries, breweries, and distilleries. The wastewater treatment requirements are site specific to protect the groundwaters in the state of Michigan.
03/04/24 3:05 PM
03/04/24 4:00 PM
America/New_York
Automation – Industry 4.0 Grants offering up to a $25,000 match for technology implementations
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_26318 <br/>
<p>You’re looking for the perfect pour when it comes to optimizing your business. Whether you’re launching a new venture or looking for efficiency and growth in a mature operation, you can achieve the perfect mix when you have your friendly neighborhood economic development professional serving up support for your operation. Support such as MEDC’s Industry 4.0 Grants which could provide up to $25K in matching support for eligible technology and efficiency enhancements to your production proce...
Stone Theater
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
3:05 - 4:00 PM
Stone Theater
Automation – Industry 4.0 Grants offering up to a $25,000 match for technology implementations
You’re looking for the perfect pour when it comes to optimizing your business. Whether you’re launching a new venture or looking for efficiency and growth in a mature operation, you can achieve the perfect mix when you have your friendly neighborhood economic development professional serving up support for your operation. Support such as MEDC’s Industry 4.0 Grants which could provide up to $25K in matching support for eligible technology and efficiency enhancements to your production process.
03/04/24 3:05 PM
03/04/24 4:00 PM
America/New_York
Help Me, Help You
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_26319 <br/>
<p>The State of Michigan provides a multitude of resources to assist craft beverage companies, but navigating these resources can be a confusing journey. Join us for a session highlighting a few of the State's key resource providers, with a discussion on how to strategically leverage these resources to maximum positive effect. </p>
<p></p>
<p><em>Moderated by Joe Tyler, Pure Michigan Business Connect</em></p>
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Glens 1
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
3:05 - 4:00 PM
Glens 1
Help Me, Help You
Speakers
Joe Tyler · Michigan Economic Development Corporation Jodi Gruner · Michigan Department of Agriculture & Rural Development (MDARD) Holly Gaffney · Michigan Department of Agriculture & Rural Development (MDARD) Brenda Stewart · Michigan Economic Development Corporation The State of Michigan provides a multitude of resources to assist craft beverage companies, but navigating these resources can be a confusing journey. Join us for a session highlighting a few of the State's key resource providers, with a discussion on how to strategically leverage these resources to maximum positive effect. Moderated by Joe Tyler, Pure Michigan Business Connect |
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03/04/24 4:00 PM
03/04/24 5:00 PM
America/New_York
Michigan Wine Producers Association Meeting
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_26384 <br/>
Parfet Boardroom
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
4:00 - 5:00 PM
Parfet Boardroom
Michigan Wine Producers Association Meeting
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03/04/24 4:00 PM
03/04/24 5:00 PM
America/New_York
Michigan Craft Distillers Association Annual Meeting
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_26383 <br/>
Stone Theater
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
4:00 - 5:00 PM
Stone Theater
Michigan Craft Distillers Association Annual Meeting
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03/04/24 5:00 PM
03/04/24 6:30 PM
America/New_York
Evening Reception & Exhibitor Showcase
View session: https://pmbc.connect.space/accounts/events/craftbeveragesummit/agenda/2024-03-04#session_row_25628 <br/>
Arcadia
Pure Michigan Business Connect
pmbc@michigan.org
MM/DD/YYYY
5:00 - 6:30 PM
Arcadia
Evening Reception & Exhibitor Showcase
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