Staying Outdoors: Keeping Michigan's New Outdoor Crowd. August 28, 2020 (hosted virtually)

Sponsored by Michigan House and Michigan Outdoor Industry Office, with:

• Jamie Kirby, Senior Creative Marketing Manager & Creative Director at Chaco;
• Cara Zerbel, Director of Brand at Gazelle Sports
• Alexis Hermiz: Diversity, Equity and Inclusion Officer at Michigan Department of Natural Resources
• Brad Garmon: Director of Michigan Outdoor Industry Office

 
The pandemic brought record numbers of people to the great outdoors, and the Outdoor Industry Office joined the #RecreateResponsibly movement to help the industry welcome a newer and more diverse audience into the community. Teaming with industry partners and community leaders at Michigan-based Chaco footwear, Gazelle Sports, and the Michigan Department of Natural Resources, the Office talked about ways to build lasting, lifelong engagement in the shared stewardship of our shared resources, and acknowledge and address the ongoing need to providing safe and welcoming spaces for adventure for all. 

Check out the video below to see the recording of the discussion and presentations: